the CRM new-construction sales teams actually use to commercialise a phase.
Inventory-first, not opportunity-first. Phased releases with their own rules. Waitlists that auto-match. Construction milestones that don't live in a separate spreadsheet.
You're not selling a single house — you're commercialising a 120-unit phased release with a model home, reservation deposits, escrow draws and an 18-month construction calendar. dakimmo gives you a sales CRM that thinks in unit-by-unit inventory, not in opportunities.
What's hard about this work?
- 01
Phased releases — phase 1, phase 2, phase 3 — each with its own pricing, availability and reservation list, and most CRMs collapse them into one bag of opportunities.
- 02
Model-home traffic logging, walk-in capture, broker co-op tracking — daily activity that doesn't fit a residential resale flow.
- 03
Reservation deposits, escrow accounts, milestone draws (foundation · framing · roof · final) — a financial timeline a normal CRM has no idea exists.
- 04
Buyer waitlists per floor plan, per orientation, per price band — and the day a unit frees up, the next-best buyer needs an offer in 24 hours.
- 05
Lender, escrow agent, construction manager and HOA legal counsel all touching the deal — none of which a residential CRM models.
Why on-the-go agents in new construction & developer sales pick dakimmo.
- 01
Inventory-first sales
Each unit is a record — phase, plan, floor, view, status, hold, reservation, contract. The pipeline reads against the inventory, not in parallel to it.
- 02
Phased release controls
Open phase 1 to active waitlist, phase 2 to broker network, phase 3 to public — with separate pricing schedules, incentives and approval rules per phase.
- 03
Construction milestones built in
Foundation · framing · MEP · roof · final walkthrough · close. Each milestone can trigger a draw schedule, a buyer comms template and an internal handoff.
- 04
Waitlists that auto-match
When a buyer cancels in phase 2, the next match on the waitlist (plan + price + orientation) is offered automatically, with a 24- or 48-hour expiry.
What you DON'T have to deal with.
The corporate-CRM bloat that doesn't belong in your workflow — and isn't in dakimmo.
- A speed-to-lead alert for the model-home walk-in who's been there 12 minutes — they're standing in front of you.
- Marketing-automation journeys aimed at "nurturing" buyers across 6 months when you have a hard release calendar dictated by construction.
- Custom-object schemas to fake what should just be a unit, a phase and a plan.
- A territory-management module — there is one territory: the project.
What dakimmo surfaces for you.
- 01Units sold / reserved / available, by phase
- 02Walk-in traffic this week vs last
- 03Active waitlist per floor plan
- 04Days-to-contract from reservation
- 05Construction milestone slippage (planned vs actual)
“We launched a 96-unit phase using dakimmo and finally stopped maintaining a parallel Excel of who's on what waitlist. When a unit fell out of escrow, the next buyer had an offer the same afternoon. That's the whole game.”
Common questions.
- 01
Do you model phased releases natively?
Yes. Phase is a top-level concept with its own price schedule, incentive structure, reservation rules and approval flow. Reporting rolls up by phase or across the project.
- 02
Can I track reservation deposits and escrow?
Reservation deposit is tracked on the unit; escrow is a linked timeline with milestone draws. We don't replace the escrow agent — we surface their data so the sales team isn't blind.
- 03
How do waitlists work?
Buyers join with a plan + price + orientation preference. When a unit frees up, the highest-priority match gets an offer with a configurable expiry; if it lapses, the next one is offered automatically.
- 04
Does it support broker co-op?
Yes. External brokers can be granted access to active inventory, register clients (registration shields), and have commission splits tracked on the unit and on the deal.
- 05
Can I run it across multiple projects?
Yes. A user can have access to one project, a portfolio or all projects, with permissions per phase and per role. Reporting consolidates across or stays per-project.
- 06
Will buyers see a clean experience?
Buyers receive branded reservation packets, milestone updates and walkthrough invitations — generated from their unit record, not a copy-pasted PDF.
If you're evaluating dakimmo for new construction & developer sales, you're probably also looking at:
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